Our expertise

Companies

We implement Cause Related Marketing actions (marketing in relation to a cause) and help you with your general CSR policies, in particular with the stakeholder "NGOs and Association".

Two différent actions, two différent objectives.

Cause Related Marketing	Corporate Social Responsibility
Commercial action	"corporate" action
Time limited	Long term
The consumers have a role, the purchase	The consumers have no role, but...
Staff	Company engagement
In the business	Around the business
Communication on the action	CSR Communication
Quickly visible results	Results visible in the long run

Association

Market research

Example of work

• OCMW Antwerpen>>

Market research is not only based on findings that may be interpreted to define different strategic views, but also on facts and indisputable figures. Market research is at the basis of a communication campaign. Anyone who develops a communication plan without holding the right research data will lose their shirt. Even if you have the flair for the market (through your experience), leave the market data come and confirm your knowledge, correct it, or questioning it ...

Qualitative market research (the in depth individual interview)

The basic principle is to pursue the personal contact to gather information about motivation and satisfaction of the person in the relationship with your organization.

Qualitative market research (Group in-depth interview)

The basic principle here is to obtain an expression as spontaneous and complete as possible in a group.

A quantitative market study (Interview face-to-face).

What motivates your members to being members, and your donors to support your organization.