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SWOT analysis

Strengths (What are the strengths of your organization)
Our Organization has a very good reputation in the general public for example.

Weaknesses (What are the weaknesses of your organization)
Our Organization is very well known by the authorities, even European, but not by the general public for example.

Opportunities (What are your organization opportunities)
Your city has just be designated the European Capital of Culture in 3 years for example.

Threats (What are the threats to your organization)
By following the trends of others, we will always be behind for example.